SUSTAINABILITY – PRODUCT DESIGN
Award winning design Extreme-e Trophy
Cruz Creative Lab participated in the international design competition for Extreme-e season 2021 trophies. The project presented by our studio won the competition and will be used throughout the first season in its five races in the most remote places of the world.
“Extreme E is the first sport built out of concern for the climate crisis. Our goal is to use electric racing to highlight remote environments under threat of climate change issues, and to encourage us all to take positive action to protect our planet’s future. The trophy needs to demonstrate everything we stand for.” ExtremeE press release March 2021
Our main inspiration was our planet and the remote sites where the races will take place.
We chose different materials for each race depending on the climate issues Extreme-e will generate awareness.
The concept behind the design is simple and bold. We designed a series of trophies based on the Extreme E logo and converted it into a 3D solid, the trophy works as a sculpture and it can stand on its own without using additional materials.
We wanted to minimize the manufacturing impact as much as we could replacing inks and solvents with engraved texts and we chose 3D printing as the main fabrication technique.
The final result is a unique circular trophy aligned with Extreme-e purpose of using recycled materials picked from the oceans.
In line with the championship’s environmental message and goals, trophies will be made from a variety of recycled materials such as plastic collected by the St. Helena or beach cleans, as well as other biodegradable resources.
DESERT XPRIX – ALULA – SAUDI ARABIA – 3 & 4 APRIL 2021
GENERATING AWARENESS OF DESERTIFICATION AND WATER SCARCITY.
Winners on the podium, drivers such as 9 times world rally champion Sebastian Loeb lifting the trophies.
Formula 1 Worls Champion Nico Rosberg and the drivers of RXR Rosber Extreme Racing