Cruz is a Creative Lab formed by curious professionals. We focus on design, research and sustainability. In a world that is constantly changing, we create and collaborate on projects that have a positive impact on the environment and, in turn, on our clients.

At Cruz we create innovative solutions and bring value to unused and discarded materials by experimenting with graphic and product design as well as with eco-friednly materials.

We are interested in being able to forge long-term realationships with our clients involving them in the design process to achieve more sustainable and circular results.

Let´s create a more sustainable world together!

our impact
Completed Proyects
Kg of reused materials
Studio hours volunteering 

Dis. Ind. Mariano Piñeyrua

Creative Director

Graduate Industrial Designer from EUCD, Industrial Design University in Montevideo, Uruguay.
“Design is a passion i have been involved in since 2008, I´ve been a car enthusiast since my childhood and having the possibility to collaborate in a project with Mahindra Racing is something inspiring and unique”.

Dis. Ind. Carolyn Prevett

Creative Director – Editor

Graduate Textile Designer from EUCD, Design University in Montevideo, Uruguay.
Carolyn has been working in design since 2008, with a vast experience in textile design and fashion.
“I´ve always been passionate about projects with a soul, a purpose, where materials are enhanced and tell a story.”

Dis. Ind. Daniela Waldeck

Product Design & Research

Daniela has a key role in our team, developing new materials, research and methodology. She is an Industrial Design Gradute from Universidad ORT.
“As an industrial designer I consider myself curious, attentive and observant. I like to tell stories through responsible products that meet the needs of users.”

Lucía Quiroga

Visual Arts and Graphic Design

I am a Visual Arts student at the Universidad Católica del Uruguay. I specialize in illustration and design, I collaborate in the design of logos for young brands, and in the artistic direction of projects.

Lic. Pauline Prevett

Corporate Communication Consultant

Graduated in Corporate Communication, ORT University, Uruguay.

In a hyper-communication world, this must be key, specific and designed according to the parameters of strategic communication to meet the objectives of organizations.

Santiago Pampa Reynal

Product Design & 3D Cad Consultant

Santiago Pampa Reynal is an industrial designer currently studying at the University of Palermo in Buenos Aires, Argentina.
He has a working background in documentation, analysis and marketing in the Department of Environmental Issues for “Fundación Vida Silvestre Argentina” (2014-2016), and is currently a board member of “Fundación Ecos” (2017-2018) that specializes in creating initiatives that integrate innovation, science, knowledge, governance and participation with the local sustainable environmental development, based on coordination between public institutions and social organizations.