SUSTAINABILITY – PRODUCT DESIGN
Alium Pueblo Garzón,
Pure Merino Wool
Alium is a brand that started in 2009 in Pueblo Garzón. It was born with the purpose of revaluing trades and conscious production in Uruguay. They use 100% merino wool as the main raw material. The brand knows first-hand all the processes of raising and caring for sheep, their wool, and artisans. It also reuses their surplus wool in other collections to create a more circular business ecosystem.